A Duet in Rhapsody
Ramblings of all sizes and shapes.
I’m more of a Pepsi man myself, but what do the 5 different Cokes on the market actually have in them? Demystifying Diet Coke(s)
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2 Responses
Candice
05|Aug|2005 1yeeeaahh for coke zero!
Kristine
05|Aug|2005 2Coca-Cola is only differentiating their products and creating more brand loyalty. This strategy works best in the market because these products will appeal to different people for different reasons. This is considered a success factor because Coco-Cola has a comparative advantage.